Young Apple customers drive demand for iPhone upgrades

Yellow iPhone 14


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Although young people aren't addicted to their iPhones, they tend to buy the latest models more often than older Apple users.

The results of the April 12 study challenged assumptions about differences between younger and older customers and iPhone addiction. In particular, it has been found that younger people do not replace lost or damaged iPhones as quickly as older users.

However, this week's Consumer Intelligence Research Partners (CIRP) report concludes that younger people are more likely to upgrade their iPhones to newer models than older Apple customers. For example, between the ages of 18 and 24, 45% of consumers owned their previous phone for less than two years, more than three times the rate of consumers aged 65 and over.

At the same time, 65% of customers aged 65 and over reported having used a phone for at least three years, more than 2.5 times the rate for customers aged 18-24.

Previous iPhone Age by Buyer Age

The results are similar even when using a larger network to study the 18-54 age group. In this larger group, between 40% and 45% of consumers in this larger group have abandoned a phone that is under two years old.

With older phones, the difference was slightly higher, with 21% to 27% of consumers in this age group giving up a phone they had been using for three years or longer. CIRP has several potential causes.

Most clearly, younger iPhone buyers appreciate the sometimes minor improvements in subsequent models more than older iPhone users,” the post reads. “At the same time, they seem to be better prepared for the monthly redemption costs of a newer iPhone and better understand the value of trading in a relatively new model to lower acquisition costs.”

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