By: Julie Clover
It's typical for Apple to host up to four events a year: one in the spring, WWDC in June, a fall iPhone event, and a fourth fall event focused on Macs and/or iPads. Unfortunately, with several additional product announcements planned for the final months of 2023, it looks like there won't be another fall event this year.
Earlier this month, Bloomberg's Mark Gurman told the hosts of The MacRumors Show that he doesn't expect Apple to hold an October event because the company doesn't have enough new products and features to justify. This. Big new iPad and the Mac isn't expected to be released until 2024, suggesting it will be a slow holiday season for Apple, with the exception of iPhone. and Apple Watch.
During Apple's August earnings call, CFO Luca Maestri said the Mac and iPad Revenue is expected to fall by double digits. Last October, Apple introduced the iPad Pro M2 and iPad Sales of the updated MacBook Air continued throughout the holidays as well as the 10th generation.
Apple warning about iPad The decline in Mac and Mac revenue suggests the company has no plans to release products that would attract customers during the holiday quarter, and this is in line with rumors.
There is a possibility that we will see at least one iPad. introduced this quarter. October, perhaps an iPad mini, iPad Air or an inexpensive iPad 11th generation, but these will be minor updates. iPad Pro models with OLED displays and M3 chips won't arrive until 2024.
We may also see at least one Mac with the new M3 chip, and that could be the MacBook Air, 13-inch. MacBook Pro, Mac mini, or 24-inch iMac. Gurman said that if these products do come out in 2023, Apple will likely unveil them in a press release rather than at an event.
Although Gurman believes M3 Macs could launch in 2023 Apple analyst Ming-Chi Kuo recently said that Apple won't release new MacBook models with M3 processors until the end of the year, which could limit the release of any M3 Macs to desktop models.
Last year, Apple October event, but there were October events in 2013, 2014, 2016, 2018, 2020 and 2021.