Tim Cook confirms Apple is exploring ChatGPT-style AI

Apple CEO Tim Cook

Apple CEO Tim Cook told the British press that the company is “of course” working on generative artificial intelligence and that it expects to hire more artificial intelligence staff in the country.

Hours after Apple revealed how it was supporting more than half a million jobs in the UK, Tim Cook has spoken of increasing that number by hiring more people working in artificial intelligence.

According to the London Evening Standard newspaper, the Pennsylvania news agency asked Cook a question about artificial intelligence and hiring in the UK. Cook said, “Yes, we are recruiting in this area, and so I expect [hiring] to increase.”

“[Artificial intelligence] is in all of our products today,” he said, “It powers fall detection on the [Apple] Watch, it powers collision detection, it powers atrial fibrillation detection , this is behind the ECG, this is predictive typing on the iPhone.”

Cook also confirmed rumors that Apple is at least exploring a service similar to ChatGPT.

“[Artificial intelligence] is literally everywhere in our products,” he continued, “and of course we are also exploring generative artificial intelligence, so yes, we have a lot of work.”

Cook visited Apple's new UK headquarters at Battersea Power Station and then visited nearby St Mary's Roman Catholic Primary School.

“[The UK] has our third largest workforce in the world from a country perspective,” Cook said. “It is also the leading developer community in Europe and is as active and dynamic as ever.”

“We love serving the [UK] market,” he continued, “we've been here for 40 years, so it's deeply ingrained in us.”

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