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Netflix has added a feature to its app that allows subscribers to remove unwanted users from their account before the expected ban on password sharing.
Quite often, Netflix credentials are distributed to family members or a group of friends to save money collectively. But as attitudes change, sometimes users no longer want to share an account, staying longer just to avoid buying their own subscription.
In an update to its apps for iOS and other platforms, Netflix has added an account management feature that allows users to deal with erroneous account logins.
The Manage Access & Devices menu item lists the logins to your Netflix account, including time, location, and from which device, as well as the profile used. Each item also has a Sign Out button so you can sign out remotely from that device.
This is useful in cases where the account password is kept secret and not actively shared by others. Where this is the case, there is also a link to completely change the password for the account.
The addition comes at a time when Netflix is trying to solve the problem of subscriber growth. As part of this effort, he wants to limit password sharing and has begun implementing features to make it easier for users to switch to their own account instead of using someone else's.
This includes “Profile transfer to new account” to save your browsing history and personalized information, as well as a new cheaper ad-supported tier.
Users may also have a financial incentive to download freeloaders from their account. Netflix has tested the “Add Another Member” fee in a number of countries, which can make the cost of membership prohibitive for accounts with very large numbers of users.