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A man carrying 300 iPhones he bought was robbed and attacked outside the Apple Store on Fifth Avenue in Manhattan, losing $95,000 worth of goods.
According to the New York City Police Department, the attack took place early Monday morning. The 27-year-old victim was targeted shortly after leaving the Apple Store with her merchandise.
At around 1:45 a store employee packed 300 boxes of iPhone 13s into three large bags, which he handed over to the man. Shortly after he returned to his car, another car drove up and two men demanded bags.
The victim resisted, but was punched in the face. The attackers managed to steal one of the iPhone bags before they left.
According to police, the bag contained 125 iPhones worth about $95,000. As to why he had so many iPhones, the victim regularly makes large purchases from Apple to resell through his small business, and that was part of his order.
The man was not seriously injured and refused medical assistance on the spot.
The Apple Store on Fifth Avenue is open 24/7 and can make it easier to shop after hours. It is likely that the early morning activity was intended to avoid shifting such a high order value in the eyes of the general public, which would make the person more of a target for theft.
According to Audacy on Tuesday, the investigation is ongoing and the NYPD has yet to release a description of the suspects or their vehicle.