Hartley Charlton
On this day, nine years ago, Apple released the controversial Mac Pro “trash can”, representing one of the most decried designs to survive during a period of widespread dissatisfaction with the Mac line.
Updating the Mac Pro in a completely new direction, spearheaded by a polished aluminum cylinder that has been given the informal name “trash can”. All Mac Pro were mounted around a central heat spreader cooled by a single fan that pulled air from under the case, through the core, and over the top. The fan was able to spin more slowly than smaller fans and kept the Mac very quiet, even during intensive operations.
Apple announced a radically redesigned Mac Pro at WWDC in 2013. During the announcement, Apple's Phil Schiller infamously remarked, “I can't innovate anymore, my ass.” The comment was addressed to armchair critics who pointed to the lack of updates to the previous Mac Pro&zwnj and stated that Apple had largely abandoned its professional user base and ran out of ideas.
Phil Schiller introduces a redesigned Mac Pro in 2013
Apple says the new Mac Pro offers twice the overall performance of the previous generation while taking up less than one-eighth the space thanks to a unified thermal core. Mac Pro dual Intel Xeon processors with dual AMD FirePro workstation GPUs, allowing it to deliver seven teraflops of processing power.
While the striking design was undoubtedly ambitious, users were unhappy with how almost everything had to be served extensions. externally via Thunderbolt 2 ports. Professional users who relied on powerful hardware couldn't get past the Mac Pro&zwnj's lack of internal slots for adding graphics cards and memory.
The result was a device that couldn't adapt to changing hardware trends. Even Apple didn't seem to know how to offer a meaningful hardware upgrade for the Mac Pro – Back in 2019, you could buy a Mac Pro from Apple, and there have been no updates for the device in the six years since its release.
Days since Phil Schiller said “I can't invent anymore, my ass” and introduced the new Mac Pro: 1,351 days since the last Mac Pro update: 1,351 — Marques Brownlee (@MKBHD), February 20, 2017
This prompted Apple to make a rare admission of product failure during a press conference in April 2017, explaining in detail why the device does not succeed in the way he hoped. In 2019, the full fault of Apple manifested itself in the form of yet another Mac Pro an upgrade that returned the computer to a highly modular tower form factor with eight PCIe slots and three fan blades.
However, in many ways, what the 2013 Mac Pro the stated goal of a small, powerful computer for professionals, with only an external extension – lives on and runs more efficiently in Mac Studio 2022.
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