'Killers of the Flower Moon': Apple's big screen bet reaches $200-250 million

A new report says Apple spent between $200 million and $250 million in production costs for Killers of the Flower Moon. including at least $25 million for DiCaprio, plus millions more in marketing.

The film, due in theaters next week before later coming to Apple TV+, represents a big gamble for the company and #8230;

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Martin Scorsese's Killers of the Flower Moon is an adaptation of the 2017 book that tells the story of a series of murders among the Osage Nation after oil is discovered on the island. tribal land. The film stars Leonardo DiCaprio, Robert De Niro and Lily Gladstone.

The film premiered at the Cannes Film Festival back in May to rave reviews, and will be released in theaters on October 20.


Apple shared a trailer for the film back in July.

Production costs are rising sharply

For the first time We learned of Apple's deal with Paramount back in 2020, when production costs were estimated to be between $180 million and $200 million.

A Bloomberg report said those costs later reached sometime in 2020. range from $200 to $250 million

The film […] is the most expensive ever released by the four-year-old Apple studio. The company spent between $200 million and $250 million on the production, including at least $25 million on DiCaprio, plus millions more to promote him.

Apple's gamble on a hybrid model

Apple has currently entered into three film financing deals using a hybrid release model: Killers of the Flower Moon “, Ridley Scott's Napoleon and Matthew Vaughn's spy thriller Argyle. The convention for all three is:

  • The films are financed by Apple and presented as Apple original films.
  • However, the distributor must first release it in theaters.
  • Apple will be able to show it on Apple TV+ in no later than 45 days.

In total, Apple will invest about a billion dollars in hybrid production. .

This arrangement is a pretty big gamble on Apple's part. Forty-five-plus days is a long wait if someone wants to see a new movie, so there's a risk they'll buy a theater ticket at its launch rather than wait to invest in an Apple TV+ subscription many weeks later.

But this model brings big names to Apple

The reason Apple is investing in these deals is because it gives the company access to big-name directors who won't want to jump straight to the small screen.

The article suggests that the Cupertino company is willing to lose money in the short term because that's the reason.

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