It's easy to determine which search queries are the most popular on Google, but it's rare that we find out which search queries bring in the most money for advertising. As a result of the ongoing antitrust case, new documents have revealed some of Google's most lucrative search terms, and many of them involve the iPhone.
As The Verge notes, The email, which was made public during US antitrust litigation with Google, showed a list of some of the most popular searches on Google.com, sorted by search revenue. they drive.
Not all Google searches generate the same amount of money: some actual searches often have no ads at all, while others related to products or prices may be cluttered with ads. And this trend becomes abundantly clear when you look at this list of searches for the week of September 22, 2018. This is the first time we've seen search terms ranked by the revenue they generate for Google.
The top 20 requests are as follows:
- iphone 8
- iphone 8 plus
- car insurance
- car insurance
- cheap flights
- car insurance rates
- live television
- online colleges
- at&t
- hulu
- iphone
- uber
- spectrum
- comcast
- xfinity
- insurance rates
- free credit report
- cheap car insurance
- aarp
- lifelock
<р> Many of them make a lot of sense for increasing advertising revenue, especially in the case of “cheap flights.” and “car insurance quotes,” ” which are both competitive and profitable advertising themes.
But there is also a clear trend at the top: Apple's iPhone 8 and iPhone 8 Plus took first and second place respectively, and especially a full year after their release. Release dates 2017. General search for “iphone”; also ranks 11th on the list.
Indeed, it is not surprising that Apple's two main smartphones generate crazy revenues, given the huge market demand for them and their accessories. There's no shortage of carriers, accessory brands, retailers, and perhaps Apple itself, competing for the best advertising spots for these search terms. As The Verge notes, Google has previously recommended that brands bid for ad space on their products to prevent competitors from taking the top spot, and that's likely a small part of the reason the iPhone ranks so high on this list. and why products like Hulu, Uber, and companies like Comcast, AT&T, and others are coming here.
The actual advertising dollars these search terms generated are redacted in the published documents, but it's safe to say that many of them, especially the iPhone, are still at the top of the list in 2023.
More about Google:
- Google uses search revenue to strengthen Android OEM manufacturers are releasing security updates.
- Alphabet reports third-quarter 2023 revenue of $77 billion.
- Google was once bold enough to expect Apple to pre-install your own search application for each iPhone.
