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Apple shares a behind-the-scenes look at how it used the iPhone 15 Max to capture footage used at an Apple event Event October 30.
Apple used its newly released iPhone 15 Pro Max with the new USB-C connector as the main camera to film the “scarily fast” Apple event. The event was filmed under the cover of darkness at the iconic Apple Park, showcasing the device's capabilities, especially in low-light conditions.
As the company notes, the iPhone 15 Pro Max's USB-C connector delivers data transfer speeds of up to 10 Gbps when using a compatible USB 3 cable. This opens up new workflows, such as recording ProRes video directly to an external SSD -storage device. The production team can quickly adjust footage and improve efficiency. Apple Log's dynamic range provides greater flexibility in post-production.
iPhone 15 Pro Max supports ProRes video capture at up to 4K60 fps with Apple Log encoding for better post-production color grading. Additionally, both iPhone 15 Pro and iPhone 15 Pro Max support the global standard for color workflows, the Academy Color Encoding System (ACES).
Apple also released a short video about how this feat was achieved.
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Apple used SpaceCam setup to integrate iPhone 15 Pro Max as the primary camera for effortless capture of complex shots.
Using the Blackmagic Camera app, designed specifically for iOS users, gave the crew a familiar interface and the same powerful tools found on Blackmagic Design digital film cameras This allowed the team to retain traditional filmmaking techniques, including using cranes, dollies and even drones to film scenes and showcase the new M3 MacBook Pro line.
Released in September, Blackmagic Camera is available for free on the App Store and supports encoding Apple Log on iPhone 15 Pro Max.
