Following in the footsteps of Netflix, Disney will begin cracking down on password sharing on its streaming service Disney+. Disney+ password sharing will end in Canada on November 1, according to emails sent to Canadian subscribers.
As Mobile Syrup reports, Disney is updating its terms of service to limit account sharing.
“Unless otherwise permitted by your service level, you cannot share your subscription outside of your “Household.” means the collection of devices associated with your primary personal residence and used by persons residing there. Additional usage rules may apply for certain service levels.
Disney CEO Bob Iger said back in August that Disney would “use tactics” to stop password sharing starting in 2024, but it appears , the measures will take effect earlier in Canada.
Disney's streaming division suffered a loss of $512 million in the third year. fiscal quarter 2023, and Iger is looking to cut the company's streaming costs. Disney+ and Hulu's ad-free plans have also recently gone up in price: Ad-free Disney+ costs $13.99 per month in the US, and ad-free Hulu costs $17.99 per month.
And Disney's plans to end password sharing primarily in Canada, this is undoubtedly a change that will also spread to the United States and other countries. Netflix this year eliminated password sharing between households by introducing IP address and location restrictions. Netflix saw a noticeable increase in sign-ups after eliminating password sharing, so it's not surprising to see other streaming services implementing similar measures.
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