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Some analysts say Apple continues to do well in the PC market with market share gains in consecutive quarters, while others indicate a continuing deterioration in the market situation as a whole.
The PC market saw sequential shipment growth for the second quarter in a row, JP Morgan said in a note seen by AppleInsider, coupled with above-seasonal growth. With the advent of leaner PC stocks, confidence in the market is believed to improve and will continue until the end of 2023 and beyond.
JP Morgan's analysis builds on data released by IDC on Monday, but takes a more negative tone and argues that PC shipments will decline further in the third quarter.
JPM expects sequential growth in PC shipments in the third quarter of 2023, apparently outpacing seasonality for the second consecutive quarter. In the third quarter of 2023, shipments grew 11% quarter-on-quarter, compared with the usual second-to-third quarter growth of 10%.
Apple is benefiting from change and doing so consistently, JPM continues. Apple's market share rose from 8.6% in Q2 2023 to 10.6%, with Asus and Lenovo also improving.
IDC, which JPM uses for its analysis, offers a stronger view of the market, including the claim that global volumes fell 7.6% year over year in the third quarter of 2023 to 68.2 million computers.
IDC adds that the market has slowed its pace of decline over the past two quarters, despite demand and depressed economy. The slowing rate of annual decline indicates the market has “passed the bottom of the bottom,” the note said.
Apple shipments increased from 9.4 million in the third quarter of 2022 to 7.2 million in the third quarter of 2023, according to IDC, which also includes data from the previous year. Its market share in the second quarter of 2022 was 12.7%, according to IDC. , resulting in a 23.1% decline in third-quarter 2023 performance.
There are reasons to believe that Apple's decline was “the result of unfavorable year-over-year comparisons as the company recovered from COVID-related production shutdowns” in the third quarter of 2022.
IDC Previously suggested that Apple could be a big winner in 2024 as the market returns to growth, with shipments rising 3.7% in the market's full-year 2024 forecast.