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Beats Teams Up with EA SPORTS FC for New Ad Campaign and Exclusive In-Game Benefits

by Eric Slivka

Apple's Beats brand today announces a new partnership with EA SPORTS FC and soccer star Erling Haaland, which includes new advertising and a host of in-game Beats integrations for EA SPORTS FC 24.


The new ad featuring Haaland was created using EA's Frostbite game engine to remix Haaland's scenes from the recent Beats ad “The King & The Viking” featuring Haaland and NBA legend LeBron James.

As part of the new partnership, users who play EA SPORTS FC 24 before November 1st will receive Founder status with access to exclusive in-game rewards , such as Erling Haaland's permanent item in Ultimate Team mode and a personalized digital version of Beats Studio Pro in a Viking theme inspired by Haaland.


And in December, in FC 24 Player Career mode, users will be able to purchase additional Beats virtual headphones from their in-game salary to earn personality points that improve their quality. -field productivity. As players progress through the mode, they will be able to become Beats Ambassadors and receive additional pay and other benefits, while the Manager Career mode will allow users to outfit their teams with Beats-themed gear.

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