Apple Watch Ultra boosts wearables market in China

Apple Watch Ultra


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Parts of the Chinese wearables market shrank in the third quarter of 2022, but the smartwatch market, including the Apple Watch Ultra, grew.

The smartwatch category was the only wearable segment to see growth of 17% in the third quarter compared to last year, when 3.4 million items were sold. It is noteworthy that Apple Watch Ultra increased sales in the premium segment, that is, in devices costing $ 700 and above.

Basic strap shipments fell to 3.5 million units, down 22%, according to a recent analysis by Canalys published by AppleInsider.

An ordinary watch experienced a similar failure, although not as abrupt. Shipments in this segment fell 7.7% to 5.1 million units shipped in the third quarter.

Smart watches sell well in China. Source: Canalys

However, basic watches still dominate China, accounting for 40% of the total market. Basic bracelets and smartwatches are almost equal – 29% and 28% respectively.

Analysts cited the Chinese lockdown, declining consumer confidence, and cutbacks in spending on non-essential goods such as wearables as contributing factors to the overall wearables market down 7.1%.

Vendor rankings

In particular, Canalys looked at data from five top wearable device vendors in China. First, Huawei shipped 2.9 million devices in the third quarter, taking 24% of the market share.

Xiaomi is next with 2.6 million shipments and a market share of 21.9%. XTC, ranked third, achieved 1.2 million shipments with a 9.8% market share.

Vendor supply and annual growth. Source: Canalys

Apple, in fourth place, shipped a million devices with a market share of 8.6%. Finally, OPPO completes the list with 500,000 shipments and a 4.3% market share.

Apple has excelled in other device categories as well. For example, data for December 8 showed the iPad as the leader in the tablet market, although its growth slowed to 7%.

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