How credible is Elon Musk's claim that Apple is “almost shut down”? buy ads on twitter? The new numbers can help put the real story in context.
According to internal documents seen by the Washington Post, Apple was Twitter's largest ad buyer in the first quarter of 2022. A $48 million ad purchase in the first quarter meant that Apple accounted for a whopping 4% of total Twitter revenue for the quarter:
In Apple's first quarter was the largest advertiser on Twitter, spending $48 million on ads on the social network, according to a document verified by The Washington Post, which was compiled from internal Twitter data. Apple's spending accounted for more than 4% of Twitter's revenue that quarter.
Elon Musk has, of course, been the biggest spender on Twitter since buying the company for $44 billion in October. Now Musk says that Apple is effectively ending ad spend on Twitter. New Pathmatics data cited by Reuters compares ad purchases from Apple one week before and after Elon's deal closed.
World’ The most valuable company spent about $131,600 on Twitter ads, compared with $220,800 between Oct. 16 and Oct. 22, the week before Musk closed the Twitter deal, according to Pathmatics data. p>
Both estimates are significantly less than the $48 million Apple spent on Twitter ads from January to March. Unfortunately, we don't have data to tell us how common it is for Apple to buy ads on Twitter worth about $4 million a week.
Apple has not commented on Musk's statement to anyone. Musk also did not provide any data to support his claim. However, the CEO of Twitter accused Apple of disapproving of Twitter's updates to the App Store.
The Apple App Store has approved five updates to the Twitter app since Elon Musk took over as owner and CEO of the company. This includes the November 5 release, which includes the following colorful release notes:
Starting today, we're adding great new features to Twitter Blue and more other. coming soon.
Subscribe to Twitter Blue for $7.99/month if you sign up now
Blue Checkmark: Power for the People: Your account will be marked with a blue checkmark, like the celebrities, companies and politicians you already follow.
Coming soon…
• Half of the advertisement & Much better: Because you support Twitter in the fight against bots, we'll reward you with half the ads and make them twice as relevant.
• Post longer videos: You can finally post longer videos on Twitter.< /p>
• Content Quality Priority: Your content will be prioritized in replies, mentions, and searches. This helps reduce the chance of scams, spam, and bots.
Availability: Twitter Blue with verification is currently available for iOS in the US, Canada, Australia, New Zealand, and the UK.
Since then, Musk has aborted the Twitter Blue rollout and pushed back the restart date several times after a complete disaster erupted when verification lost its value.
Elon now thinks a more thoughtful version of Twitter Blue will launched this Friday, but too many days to know what could happen.
As far as Apple ads on Twitter, the only reason is sponsored tweets @apple exists on the platform. Users continue to see Apple-sponsored tweets, though we don't know if it's worth a few hundred thousand dollars or a few million.
Disclosure: I spent $50 today on this tweet asking Twitter users to follow my Instagram account. Is that more than Apple spent on sponsored tweets? I guess not, but it includes $75 in free ads.
Follow me on Instagram: https://t.co/mWYU1gH0vr 🦦
— . (@apollozac) November 27, 2022
