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Welcome the first customers
Apple Central World employees give high fives to customers, and also filmed the opening on their own iPhones.
There were also queues outside the store, people filming themselves and the crowd.
High demand in Shanghai
Along with Apple's photos of crowds outside Apple Nanjing East in Shanghai, Reuters reports that more than a hundred customers were queuing inside the store. The line outside began to form at 5 a.m. local time, rather than at 8 a.m.
At the same time, Reuters notes that the iPhone 15 Pro and iPhone 15 Pro Max were sold out in the first minute , when pre-orders began on Alibaba's Tmall website.
Orders from China are reported to ease market fears that the government's iPhone ban will also impact consumer demand.
However, the excitement that accompanied the launch of the iPhone 13 in China in 2021 has not been repeated.
Deirdre O'Brien from Apple in Beijing
Apple Head of Retail Deirdre O'Brien decided to join the Apple Sanlitun Beijing team on launch day.
Crowds of Australians greet the iPhone 15
Apple Sydney, Australia was also one of the first stores to open with the new devices, and there were also long queues.
Employees in Sydney also greeted the first customers with applause.
At the time of writing, stores in the UK have opened and sold the iPhone 15 for about two hours. Shipping to US customers is expected to begin soon, and Apple Stores typically open at 10 a.m. local time.