Apple scraps Android plans for Apple Watch – report

Apple Watch Series 9

Apple planned Android support for the Apple Watch, but ultimately abandoned the project when it realized that it could impact iPhone sales, according to a recent Bloomberg report.

“The move, codenamed Project Fennel, would expand the company's health offerings – and the health benefits Apple has repeatedly emphasized – to many more people, especially in countries where Apple has a small market share,” Mark writes Gourmet.

The project was eventually canceled due to fears that Apple might kill the goose that lays the golden eggs. The Fennel project was canceled shortly before completion, Gurman said, “in part because the Apple Watch is a driver of iPhone sales.”

This is quite a turnaround from the days of the iPod.

The halo effect is a long-recognized cognitive bias exhibited by consumers who form a positive impression of a company or brand based on a unique experience with a product and, as a result, purchase other products from the same company. . The term first became widely used in Apple products more than two decades ago, with the launch of the iPod.

When Apple first released the iPod in 2001, consumers needed a Mac (equipped with FireWire) for it to work. Sure, MP3 players were available for Windows PCs, but Windows consumers demanded Apple devices.

Less than a year after the debut of the first iPod, Apple improved the device and added support for Windows. Mac sales really grew in those years, along with iPod sales.

The halo effect would reappear with the release of the iPhone in 2007. A positive iPhone experience will lead to increased sales of other Apple products, as the story goes: — and that's really what happened.

More than 20 years after the introduction of the iPod, Apple occupies a much different place in the consumer technology ecosystem than before, and the iPhone remains the company's flagship hardware product.

Apple's abandonment of Android plans for the Apple Watch appears to mirror what happened with Apple's iMessage plans for Android. Steve Jobs once stated that Apple would publish iMessage and FaceTime as open industry standards, but Apple abandoned these plans.

Internal discussions about Apple's plans for iMessage came to light during the Epic Games v. Apple lawsuit. Apple Vice President Craig Federighi told other executives that Messages for Android “will simply serve to remove barriers for iPhone families giving their children Android phones.”

Apple Watch continues to dominate smartwatch sales, capturing the lion's share of smartwatch shipments and revenue, and has truly changed the entire nature of the watch industry itself. This is a huge product segment for Apple, with revenue expected to be $41.1 billion in 2022.

However, some analysts are predicting a decline in Apple Watch sales compared to last year, based on current supply dynamics. Apple will report its latest quarterly earnings after the close of trading on Thursday.

At this point, together we can better understand how Apple Watch sales are doing now that we have entered the era of Series 9 and Ultra 2.

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