Apple is preparing for legal battle against App Store rules in the European Union

Flags of the European Union

Apple is preparing an appeal against the EU Digital Markets Act, arguing that it should not be required to allow alternative app stores to your devices.

The European Union's Digital Markets Act (DMA) is a series of regulations aimed at tech giants such as Amazon, Apple, Google and others. These laws aim to ensure fair competition by limiting the priority a company can give to its own services.

Apple will also argue that iMessage, its on-device messaging service aimed exclusively at Apple users, should not be subject to regulatory scrutiny.

According to Bloomberg, Apple's legal team is preparing an attack on the provisions of the law. Apple's appeal is reportedly still in draft form and could change before November 16, the deadline for filing a complaint with the EU's General Court.

Apple's primary focus is reportedly to ensure that iMessage is not large enough to be considered a gatekeeper under the law. It will also include a discussion of what exactly the App Store needs to regulate and how.

In March 2022, the European Union published the Digital Markets Act. It came into force in May 2023.

In September, European Commissioner Thierry Breton said that the Digital Markets Act was just the beginning, and Apple would have to open up its entire ecosystem to competitors.

However, in the same month, Apple's iMessage and Microsoft's Bing were excluded from the control of EU digital markets. Apple argues that its iMessage service is too small in Europe to be covered by the law.

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