Apple cedes talent to Google amid push to improve Spotlight and launch search engineFriday, Nov 11, 2022 6:39 AM PST by Hartley Charlton
Apple aims to improve Spotlight search, but before launching a search engine capable of competing with Google , many more years, according to The Information.
A paywall report explains that Apple's search technology has experienced a setback due to a loss of talent at Google. In 2018, Apple sought to support the development of an Internet search engine by purchasing machine learning startup Laserlike, which was founded by three former Google search engineers. The company's technology recommended websites based on the user's interests and browsing history. Now, the founders of Laserlike are reportedly back at Google.
Apple's search team is believed to have at least 200 employees and is behind the technology behind Spotlight, Siri Suggestions, and responses provided by Siri . The company is still at least four years away from launching a Google search replacement, one person connected to the team told The Information. While Google pays Apple about $15 billion a year to remain the default search engine on Apple devices, Apple, which is developing an internal search competitor to Google, can increase its influence during periodic negotiations with Google over a deal.< /p>
In the meantime, Apple has apparently been discussing using this technology to search Apple Music and the App Store. Apple is currently using search technology to generate data for Apple teams developing applications that use natural language processing, such as the Translate app, and to use tweets to identify noteworthy events to show up in results and recommend Apple News articles. One of the team's immediate priorities is said to be improving Spotlight so it can handle “100 times more” requests than it can today.
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