Apple is fighting ESPN for the right to broadcast the Dutch Football League

Apple TV+ allegedly trying to secure Eredivisie football matches


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Apple is looking for new ways to bring sports to its Apple TV+ streaming service, and the latest could be the Dutch Eredivisie football streaming rights offer. league.

Apple has had some success bringing sporting events to Apple TV+, including the November 16 announcement that the Major League Soccer season pass will carry all live events from February 2023. .

Dutch sports marketer Chris Worths claims that Apple has entered into negotiations to broadcast the Everdivisie Football League, according to iCreate. If successful, Apple will be able to provide Apple TV+ subscribers with more football matches to watch through its service starting in 2025.

Despite what Apple promises, it has a lot of competition, according to Amazon and Netflix. prepare their own applications for sports content, including.

Worths says cable operator Ziggo is also involved in the process and is likely to make a serious offer of 150 million to 200 million euros ($156 million to $208 million) a year.

ESPN currently owns the rights to broadcast Eredivisie matches and will hold them until 2024. During ESPN's existence, it is estimated that 1.2 million people were willing to sign up to watch matches.

It is likely that Apple will offer football fans the same Eredivisie package as MLS, with a monthly subscription or season pass to watch all the matches.

Football isn't the only sport Apple has in mind. He already has a contract with MLB Friday Night Baseball and is also trying to get an NFL Sunday ticket.

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