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The prospect of an Apple Disney acquisition seems not only unlikely, but incredibly unlikely after a returning CEO told employees the rumors are “pure speculation” .
After rumors surfaced of a deal that could see Apple buy the entertainment giant upon his return as CEO of Disney, Bob Iger seized the moment to cool speculation about a Disney sale. Speaking to the cast during a meeting at City Hall on Monday, Iger turned down the offer outright.
Bob Iger told the cast today that the Apple Disney acquisition rumors are just rumors. $DIS pic.twitter.com/K8g8JUzpLU
— Boardwalk Times (@BoardwalkTimes) November 28, 2022
During a meeting about the future of Disney itself, Iger was asked about rumors of a possible Apple purchase. In response, Iger characterized the claims as “pure speculation”, indicating that the company is not considering it at all.
Rumors that Apple would buy Disney have been circulating for more than two decades, but resurfaced with the appointment of Iger as CEO three years after leaving office. During the hiatus, Eiger publicly stated that there was a point where the two companies could have merged — if there were discussions.
Iger had previously voiced the same sentiment while friend Steve Jobs was alive, but neither of them has officially spoken of such a deal.
During Apple Cook's tenure, the rumors continued, in part because of Apple's growth and the huge cash reserves sufficient to make such a purchase.
However, such a prospect will not appear unless Apple and Disney give each other any indication that such a combination would be appropriate. With Aiger's comments, this seems highly unlikely any time soon.