Apple CEO Tim Cook visits China amid reports of declining iPhone 15 sales

by Hartley Charlton

Apple CEO Tim Cook made a surprise visit to China amid reports that sales of the iPhone 15 in the country have fallen compared with last year's iPhone 14 models, according to Bloomberg.

Cook visited the Taikoo Li Apple store in Chengdu to watch a local gaming tournament for Tencent's flagship game “Honor of Kings” and talk customers and staff. Cook later posted a short video of the event on Weibo, stating that “the energy was off the charts tonight!” Cook then visited Yucheng Primary School to see how students were using iPads to support local culture.

This event came just a day after two Counterpoint Research studies claimed that the ‌iPhone 15‌ sales fell 4.5% compared to last year's ‌iPhone 14‌ line in China, which led to a fall in Apple stock prices. As a result, Cook's visit is widely associated with concerns about the ‌iPhone 15‌ sales in China through various mainstream media outlets.

Cook's Weibo posts during the trip also drew the usual amount of anger. For example, Cook shared a photo of Chengdu at night, taken on an iPhone 15 Pro Max. The post was then “inundated with complaints” about allegedly poor image quality and unfavorable comparisons with images from Chinese devices such as the recently launched Huawei Mate 60 Pro.

Related reviews: iPhone 15, iPhone 15 Pro Tags: China, Tim Cook, Counterpoint Guide buyer: iPhone 15 (buy now), iPhone 15 Pro (buy now) Forum on topic: iPhone [108 comments]

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