Apple CEO Tim Cook calls AI a fundamental technology

AI is already a big part of Apple


Artificial intelligence is the buzzword in the industry these days, and although Apple is staying silent for now on this issue, CEO Tim Cook promises that it is an integral part of its products.

Apple held its quarterly earnings conference call Thursday evening, during which reporters had the opportunity to ask CEO Tim Cook and CFO Luca Maestri questions about the earnings and the company. While many of these result in minor answers, some answers provide insight into where things might be headed.

Several questions related to artificial intelligence and Apple's investment in it. Apple management has clearly outlined the company's position on artificial intelligence — it was not just being developed, it was already part of everything.

“If you zoom out and look at what we've done in AI and machine learning and how we've used it, we consider AI and machine learning to be foundational technologies, and they're integral to almost every product we make.” We deliver,” Cook said when asked about generative AI. “And most recently, when we released iOS 17, it included features like personalized voice and live voicemail. Artificial intelligence is at the core of those features.”

Later in the conversation, Cook was asked about the roughly $8 billion increase in R&D spending and where that money was going.Tim's answer was simple: artificial intelligence, silicon, and products like the Apple Vision Pro, among other things.

These comments are consistent with what Cook and company have said about AI in the past: Many iOS features are already based on machine learning and even artificial intelligence, such as the new Transformer language model for autocorrect.

Some believe Apple's artificial intelligence efforts will lead to a more powerful Siri. Although it is unclear if and when such a project will appear.

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